The list comprises of some of the businesses and organisation that stood out at inspiring and engaging their users on the company’s LinkedIn page. Companies like Kellogg, Four Seasons, Dell, NPR, and Mashable features as the leaders on the social network. It brings up a question, how a LinkedIn company page is marked as truly excellent? A well-made LinkedIn company page allows you to increase your online following of professionals interested in your offerings. Here are a few tips to assist you in building a truly brilliant company page or revive your existing one. Let your knowledge of industry excel…

Mistakes happen to every one of us. Whether you consider social media as a way to remain connected with family and friends or a marketing tool, you must be aware of the power of social platforms. I believe that social media is a powerful tool to successfully promote your brand, products, or yourself, if used correctly. A major hiccup can tarnish your personal as well as professional reputation. Using the wrong metrics If you deal with a subject you do not understand, you tend to gain some control by applying the same rules that have worked for you in your…

The Mobile era has begun. I remember those days when we used to browse the internet only on our computers. Mobile phones were used for calling and messaging only, but nowadays mobile phones have become smartphones that are being used for using the internet more than they used for calling. Yes, everyone who has gotten a smartphone browse internet mostly on his/her phone rather than using on the computer. The reason is very straightforward, computer and laptops are not easily portable than smartphones. Thus, we use the internet all the time on our phone regardless of where we are, whether…

Choosing the right channels It is an important decision to make, since you have to invest a lot of time, money and resources to grow a healthy social following for your brand within a specific channel. And if you find that it fails to deliver the results, it will be disheartening. It is important in the initial stage to consider the target market and next would be what type of content you are serving them. Choose some specific channels since it will be hard to cook up stories for almost every channel and your focus will be diversified, creating a null result.…