Looking for some great strategies for your social media campaign? Well, then you have come o the right place my friend. As more and more content becomes available on the web, the attention span of the average user becomes even smaller. So it has become even more challenging for businesses to reach their target audiences.
Thankfully, you still have the opportunity to promote your business on different social media platforms like Google Adwords, LinkedIn, Twitter, Facebook etc. Irrespective of the budget or size of your business, social media advertising is undoubtedly one of the most cost-effective options you have. However, there are certain things which you must know for running and managing your social media campaign, whether you are an expert or novice in this area.
Set Your Advertising Goals
What do you want to achieve through your campaign? You need to first determine the objective of your social media marketing efforts as it help you understand what you need to do. All your efforts should be concentrated in achieving your final business goal.
- I always ask myself the following questions while running an ad campaign-
- Is getting likes, leads, downloads or new followers the aim of my ad?
- Do I want to create awareness for a cause or an event with this ad?
- What should I expect from the end results?
- What will I do if my goals are not met?
Set Your Budget
Setting a budget and keeping a tab on how much you are spending for your social media advertising is very important. You will find the option for running your ad constantly with every social channel that provides advertising features. In case you opt for this, it’s imperative that you give adequate attention to how much money is being spent every day; else you will end up spending more than you imagined. I always opt for the automatic optimize option and fix a daily limit on what I want to spend.
Grab Their Attention
When it comes to social media ads, you need to be precise, short and sweet as most platforms allow only a specified number of characters for ads. Hence you need to craft your headline in a way which will attract the attention of your viewers. You can either put a relevant question or the core message of your ad in the headline.
Understand Your Target Demographic
One of the most essential aspects of running advertising campaigns on social networking sites is Targeting. You will find a number of targeting options with Twitter and Facebook. You can select your target audience by specifying their educational level, income level, employment field, net worth, general interests etc. But still you must have some information about your preferred audience to target properly.
Targeting Over 250,000 Users Is A Bad Idea
Let’s face it…if you target all the users in a particular social media platform then that’s not going to end up good for your business. For instance, Facebook has more than 1 billion users. Do you think you can run a successful ad campaign by targeting so many people? The answer is a straight no! Focus on a number that where your campaign will become effective. When going through the targeting options, focus on no more than 250,000 people.
