Is content marketing a crucial part of your online strategy? Then I have no doubt that you use WordPress for your blog. Whether you have a typical business blog, or write engaging articles for your site or both, WordPress will undoubtedly help you develop, organise and promote your content. WordPress and blogging are like a match made in heaven which can be further enhanced by some incredible plugins that can make your content marketing efforts much easier and effective. Here are a few plugins that can boost your efficiency and help you fully optimise your content- Optimizely Optimizely is an…

Looking for some great strategies for your social media campaign? Well, then you have come o the right place my friend. As more and more content becomes available on the web, the attention span of the average user becomes even smaller. So it has become even more challenging for businesses to reach their target audiences. Thankfully, you still have the opportunity to promote your business on different social media platforms like Google Adwords, LinkedIn, Twitter, Facebook etc. Irrespective of the budget or size of your business, social media advertising is undoubtedly one of the most cost-effective options you have. However,…

Unless you live under a rock, I am sure you are aware that advertising has become one of the most prevailing aspects of Facebook. Let’s face it…it has become almost impossible for your business to successfully promote on Facebook with only organic strategies. I think that buying paid advertising has become necessity to make the most of this popular social media platform. Target, Target, Target Targeting is the first and most important rule of digital advertising, if you ask me. One of the biggest advantages of Facebook over other similar platforms is the vast amount of information it can provide…

Are you looking for ideas to make your website smarter, but don’t know how to go about it? I know several website owners who believe that a smarter website needs complete renovation. Although it may hold true in some cases, but if you ask me, you can turn a dull site into a smart one simply by making a few two weaks. Set Goals for Your Website Why do want to build a website? What do you expect from your site? Once you know the answer to these questions, make a plan that will enable you to achieve those goals.…

LinkedIn is a leading social platform offering multiple benefits to professionals. This social network comes up with new features from time to time. Recently, it launched photo sharing feature on Android, iPhone and the mobile web. Picture Your Profession: LinkedIn Gets Visual The photo sharing feature will roll out in the market in next few weeks. This new feature allows members to share images with their network on LinkedIn and provides opportunities to engage with other members with their update. The new LinkedIn feature allows users to share different kinds of photos from their phone. If you are not sure…