The list comprises of some of the businesses and organisation that stood out at inspiring and engaging their users on the company’s LinkedIn page. Companies like Kellogg, Four Seasons, Dell, NPR, and Mashable features as the leaders on the social network.
It brings up a question, how a LinkedIn company page is marked as truly excellent? A well-made LinkedIn company page allows you to increase your online following of professionals interested in your offerings. Here are a few tips to assist you in building a truly brilliant company page or revive your existing one.
Let your knowledge of industry excel
On the LinkedIn, you can share new blog posts, product and service announcements, and company news and updates. What you need the most is to regularly update your page so your following can take valuable resource on their favourite topics on your company’s LinkedIn page.
Pay more attention on engagement
If you keep your page updated, your followers can easily see your updates. Apart from posting news and updates about company, audiences may be asked thoughtful questions to persuade for conversations. Make it sure to respond to the replies soon as you receive replies, it will keep the conversation going. You can also embed share buttons to encourage your following to share your content on LinkedIn.
Join the groups that are relevant to your industry
You should save some time each week for searching out the LinkedIn groups that are relevant to your industry. It will bring users back to your company’s page. Besides, it will also boost your visibility on the LinkedIn and provide you opportunities to share your content and thought to a wide range of professionals and potential customers.
Gather recommendations
As on the Google Places or Yelp, customers can provide business reviews on the LinkedIn company page. You can politely ask your following for recommendation of a service or product on your page through the link, or you can also ask them to look for your business on LinkedIn.
Complete services and products pages
You can list your current offering and share contents and additional information on your products and services pages on LinkedIn. You can include a link to your website, customer recommendations, and also the contact address or number on each page. To make the most of this page, keep in mind to add a visual call to action and quality photos on the page.
LinkedIn has moved beyond a platform to search and hire talent. It has evolved from a strong search and social tool to a platform to unite content, influence, search and social.
